Thursday, April 25, 2019
Produce a Market Entry Proposal of of Xiaomi (a fast growing Chinese Essay
Produce a Market Entry Proposal of of Xiaomi (a lush growing Chinese smartphone company) in A specific country - Essay ExampleThese strategies particularly dude with the goods and services delivery in to a foreign country. It facilitates an organization to increase its market sh are era building an international brand reputation. Moreover, it helps in long term growth and organizational sustenance. Following are the most important market entry strategies which are discussed in this proposal (Schermerhorn, 2011)The company should pursue the solely owned subsidies market entry strategy particularly for capital of Singapore. This is justified on the backside of research and analysis, for instance, Singapore acts as the regional headquarter of Xiaomi whereas the management is now selecting opening a regional distribution c precede, customer allow center, retail outlet and a corporate office (Yu, 2014). Hence the proposed market entry strategy will actually facilitate the organiza tion in achieving the companys strategic goals.Research indicates that Xiaomi is now accepted as the fastest growing smart phone market in the China (Olson, 2013).. On the basis of its increasing market share and customer services in the homeland the company has decided to enter in to the global market. This will eventually help the organization in improving its profit margins dapple also gaining a significant global image in the smart phone industry. Xiaomi has a bullnecked corporate management whereas the global expansion project is handed over to the former Google employee, Hugo Barra (Yu, 2014). Following recommendations are made for Xiaomis market entry into Singapore while considering its strategic position, customer attractiveness etcetera2. Subsequently the organization would have to develop a comprehensive market entry strategy which must(prenominal) be consistent with its business approach, corporate values and the smart phones feature preferences of the regional cust omers.3. Since the company is aiming to establish a distribution centre in Singapore therefore it would have to consider
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